News Archive

by Deborah Hutton

Many small business owners do not think their small business needs a website; and the opposite is true:

1. If you do not have a brick and mortar storefront to promote your products and services, there is no better way to create credibility and appear bigger than you actually are.

2. In today's marketplace, customers, employees, and suppliers expect to communicate with a business online.

3. Ultimately, it is important that to take a leap into the 21st century to present a professional and credible image online.

There is no good reason to risk your business reputation to that of not being able to embrace technology and adapt to changes in today's dynamic environment. If an organization can't or won't adapt, they are headed for a lot of trouble, and are likely to become extinct sooner than those who are able to adapt. History has shown that those who are too tied to the past are bound to be left there – look at warfare, science, and politics.

Warfare: The Navy recently christened (November 9, 2013) the USS Gerald R. Ford, an aircraft carrier that cost approximately $13.5 billion. It has some modern features, but does not have the cloaking features needed to make it invisible to radar. Of course, during the time the Ford was built, global satellite imagery and long-range precision missiles did not exist. Capt. Henry Hendrix, a naval historian and aviator, wrote – "today's carrier, like the massive battleships that preceded it, is big, expensive, vulnerable – and surprisingly irrelevant to the conflicts of the time" (Ricks, 2013). Are they really using these carriers today during times of warfare?

Science: The dinosaur's "inability to adapt to the changing climate as well as its inability to cope with the competition of other mammals for food was its deadliest weakness" (McCallum, 2001). On the other hand, in today's global climate, some animals and plant species are evolving so that they are able to live in warmer environments; however, will they be able to change quickly enough" (Marris, 2014)?

Politics: Over the last 100 years, Argentina has seen a dramatic economic decline after being considered one of the ten richest countries in the world. Many theories about the country's dramatic decline abound, however, two speak to its inability to embrace and adapt to change: "(1) when external shocks hit, adjustments were hard to make because they had not modernized; (2) it lacked the type of institutions necessary to create successful policies" (The Economist, 2014).

Conversely, change may not always be a good thing. For instance, laws today have made it very easy for a married couple to divorce; and so they do so "expecting happiness – only to find themselves wondering if they should have tried harder, or made a greater effort to work things out" (2009, Tamasy). So all changes are not necessarily good for us; however, when everyone around you is adapting to changes that are taking place, in the here and now, one must logically decide whether or not to take that chance. I think the safest solution is to remain logical and to steer clear of emotional decision-making; and think about which decisions might spell out "doom" for you and/or your business. (Exforsys, 2008)

 Works Cited

Exforsys. (2008, December 2). Importance of Adjust to Changes. Exforsys Inc.
Marris, E. (2014, May 6). How a Few Species are Hacking Climate Change. National Geographic News. 
McCallum, J. S. (2001, November/December). Adapt or Die. Ivey Business Journal.
Ricks, T. E. (2013, December 12). A smaller military is better as a manner of warfare changes (column). The Denver Post - American Homecomings.
The Economist. (2014, February 15). The Tragedy of Argentina - A Century of Decline. The Economist.
Tamsay, Bob (2014, February 24). Change Not Always a Good Thing. The Chattanoogan.